关于
Prepare to join the multibillion dollar advertising industry through App State’s unique, multi-track 广告(BS) degree program. Whether you are interested in developing advertising strategy or the creative elements of an advertising campaign, the Advertising degree will prepare you for an ever-evolving 和 fast-paced career.
Program courses provide a foundational underst和ing of the field of advertising, 媒体出版, 宣传视频, 社交媒体策略, 研究, 职业道德, international advertising 和 a thorough exploration of advertising campaigns.
随着课程的进展, you can choose either the 广告战略 or 有创意的广告 emphasis:
- 广告战略 focuses on media planning, client development 和 services, 和 consumer insights.
- 有创意的广告 focuses on graphic design, copywriting, video production 和 developing creative campaigns.
When you’re ready to launch your advertising career, you will be well prepared 和 equipped with an industry-specific professional portfolio.
毕业后
就业: Some of our alumni are employed by top agencies in the industry, including:
- Crispin Porter + Bogaski (CP+B)
- 多伊奇
- 该服务
- 李奥贝纳
- McGarryBowen
- MullenLowe
- 阳狮集团媒体
- TBWA / Chiat /天
研究生院: For some students pursuing a career in the creative side of advertising, it makes sense to attend a creative finishing school, 比如弗吉尼亚联邦大学 Br和center.
人
课程
相关的项目
未成年人
获得这个学位需要辅修.
课堂外的参与
- AppTV offers a full range of original programming, produced by App State students.
- 澳门新濠娱乐开户 App State的学生报纸是什么. Participation on the newspaper’s staff is open to full-time undergraduate 和 graduate students.
- 第二层媒体, App State的学生运营的通信机构, partners with university 和 community nonprofit clients to provide communication services.
- 90.5 WASU-FM — known as “The App” — is dedicated to bringing the best alternative rock music to the High Country 和 is operated by App State students 和 volunteer DJs.
全球学习
Appalachian is committed to introducing students to different cultures 和 teaching them how to live 和 interact in a global society.
传播系有 出国留学机会 in 中国, 英格兰, Irel和, the Netherl和s 和 波兰.
入学要求
A累计2.0 GPA based on earned semester hours at App State is required prior to declaring the Advertising major.
为什么澳门新濠娱乐开户?
- 从两个独特的学习轨道中选择: 战略广告和创意广告.
- 通过参与获得真正的行业经验 第二层媒体, App State’s in-house, student-run communication 机构.
- Participate in professional experiences such as field trips or 实习 在顶级公司和大型广告公司.
- 与敌人合作 教师 who have industry experience 和 机构 连接ions.
- 出国留学 — learn about global advertising 和 network with international advertising scholars 和 professionals.
- 连接一个强大而成功的人 校友网络.
- 完全获得这个学位是可能的 在线.
位置
职业生涯
- 广告客户经理
- 广告文案
- 广告经理
- 广告媒体策划
- 广告销售人员
- 广告艺术总监
- 消费品销售人员
- 公司的设计师
- 创意总监
- 电子出版物专家出口经理
- 筹款协调员
- 艺术家
- 插画家、广告
- 插画家、编辑
- 印刷制作协调员
- 促销活动协调员
- 销售代表
联系人
Dr. 斯科特·威尔士
系主任
welshsm@85500171.com
828-262-2607